Sherpa Branding
Sherpa Branding
Sherpa Outdoors is a high-altitude mountaineering brand focused on outdoor gear and apparel. This branding project included designing a bold, rugged visual identity with custom logos, color palettes, icons, and brand elements—crafted entirely in Illustrator and compiled into a detailed, swipeable brand book.
Dec 30, 2024
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CLIENT
School Project
CLIENT
School Project
CLIENT
School Project
Role
Designer
Role
Designer
Role
Designer
Project Overview
Project Overview
Project Overview
Sherpa Outdoors is a conceptual outdoor gear and apparel brand tailored for high-altitude mountaineers, explorers, and adventurers.
The brand identity was designed to feel rugged, sharp, and aspirational—channeling the grit and determination of mountain expeditions. The project includes a complete brand system, visual direction, logo design, color schemes, typography, iconography, and promotional mockups. Inspired by icy ridges, alpine gear, and the harsh beauty of mountain terrains, the aesthetic leans into grainy, film-style imagery and strong, clean design language.
The goal was to create a brand that looked elite, reliable, and bold—something that could sit comfortably beside legacy brands in the mountaineering space while standing out with its distinct color story and visuals.
Sherpa Outdoors is a conceptual outdoor gear and apparel brand tailored for high-altitude mountaineers, explorers, and adventurers.
The brand identity was designed to feel rugged, sharp, and aspirational—channeling the grit and determination of mountain expeditions. The project includes a complete brand system, visual direction, logo design, color schemes, typography, iconography, and promotional mockups. Inspired by icy ridges, alpine gear, and the harsh beauty of mountain terrains, the aesthetic leans into grainy, film-style imagery and strong, clean design language.
The goal was to create a brand that looked elite, reliable, and bold—something that could sit comfortably beside legacy brands in the mountaineering space while standing out with its distinct color story and visuals.
Sherpa Outdoors is a conceptual outdoor gear and apparel brand tailored for high-altitude mountaineers, explorers, and adventurers.
The brand identity was designed to feel rugged, sharp, and aspirational—channeling the grit and determination of mountain expeditions. The project includes a complete brand system, visual direction, logo design, color schemes, typography, iconography, and promotional mockups. Inspired by icy ridges, alpine gear, and the harsh beauty of mountain terrains, the aesthetic leans into grainy, film-style imagery and strong, clean design language.
The goal was to create a brand that looked elite, reliable, and bold—something that could sit comfortably beside legacy brands in the mountaineering space while standing out with its distinct color story and visuals.
Design Process
Design Process
Design Process
The branding journey began in Adobe Illustrator, starting with rough logo sketches exploring outdoor and adventure motifs. After multiple iterations, the final mark emerged—a sharp, jagged, mountain-inspired design symbolizing strength, elevation, and edge.
The Final Six typeface was selected for its bold, futuristic qualities, aligning with the brand’s extreme, high-performance spirit. A deep sea-green blue became the hero color, paired with bright sky blues for freshness and a vibrant orange for contrast and action.
Custom icons were created to complement the logo, while photography was curated and given a gritty, film-like texture to evoke realism and ruggedness. Every element was tested in mockups to ensure consistency and adaptability across print and digital applications.
The branding journey began in Adobe Illustrator, starting with rough logo sketches exploring outdoor and adventure motifs. After multiple iterations, the final mark emerged—a sharp, jagged, mountain-inspired design symbolizing strength, elevation, and edge.
The Final Six typeface was selected for its bold, futuristic qualities, aligning with the brand’s extreme, high-performance spirit. A deep sea-green blue became the hero color, paired with bright sky blues for freshness and a vibrant orange for contrast and action.
Custom icons were created to complement the logo, while photography was curated and given a gritty, film-like texture to evoke realism and ruggedness. Every element was tested in mockups to ensure consistency and adaptability across print and digital applications.
The branding journey began in Adobe Illustrator, starting with rough logo sketches exploring outdoor and adventure motifs. After multiple iterations, the final mark emerged—a sharp, jagged, mountain-inspired design symbolizing strength, elevation, and edge.
The Final Six typeface was selected for its bold, futuristic qualities, aligning with the brand’s extreme, high-performance spirit. A deep sea-green blue became the hero color, paired with bright sky blues for freshness and a vibrant orange for contrast and action.
Custom icons were created to complement the logo, while photography was curated and given a gritty, film-like texture to evoke realism and ruggedness. Every element was tested in mockups to ensure consistency and adaptability across print and digital applications.
Branding
Branding
Branding
The final deliverables comprised a complete visual identity system and digital brand book for Sherpa Outdoors. This included:
Handmade logo design
Defined brand color palette
Custom iconography
Typography specifications (featuring Final Six)
Poster mockup demonstrating real-world application
The digital brand book was designed to be clean, swipeable, and visually engaging—presenting the brand’s tone, guidelines, and applications in a clear and professional format. This cohesive package ensures Sherpa Outdoors has a strong, versatile, and easily recognizable identity for all future marketing and promotional materials.
*The flipbook below contains the final brand book.
The final deliverables comprised a complete visual identity system and digital brand book for Sherpa Outdoors. This included:
Handmade logo design
Defined brand color palette
Custom iconography
Typography specifications (featuring Final Six)
Poster mockup demonstrating real-world application
The digital brand book was designed to be clean, swipeable, and visually engaging—presenting the brand’s tone, guidelines, and applications in a clear and professional format. This cohesive package ensures Sherpa Outdoors has a strong, versatile, and easily recognizable identity for all future marketing and promotional materials.
*The flipbook below contains the final brand book.
The final deliverables comprised a complete visual identity system and digital brand book for Sherpa Outdoors. This included:
Handmade logo design
Defined brand color palette
Custom iconography
Typography specifications (featuring Final Six)
Poster mockup demonstrating real-world application
The digital brand book was designed to be clean, swipeable, and visually engaging—presenting the brand’s tone, guidelines, and applications in a clear and professional format. This cohesive package ensures Sherpa Outdoors has a strong, versatile, and easily recognizable identity for all future marketing and promotional materials.
*The flipbook below contains the final brand book.
Attached below is the Sherpa Outdoors Branding Guidelines Document.
Attached below is the Sherpa Outdoors Branding Guidelines Document.
Click the small arrow on the right to flip pages
Click the small black arrow on the right to flip pages
Brand Apparel
Brand Apparel
Brand Apparel
The second set brings the brand into merchandise, featuring mockups for clothing and footwear.
Apparel Mockups: Includes t-shirt, jacket, shoes, and trousers, each designed to reflect the sharp logo, bold typography, and rugged color palette of the brand.
Tools Used: Illustrator, Photoshop, and premium mockup assets to visualize products realistically.
These materials show how Sherpa Outdoors maintains a cohesive and bold identity across apparel, ensuring brand consistency from logo to merchandise.
The second set brings the brand into merchandise, featuring mockups for clothing and footwear.
Apparel Mockups: Includes t-shirt, jacket, shoes, and trousers, each designed to reflect the sharp logo, bold typography, and rugged color palette of the brand.
Tools Used: Illustrator, Photoshop, and premium mockup assets to visualize products realistically.
These materials show how Sherpa Outdoors maintains a cohesive and bold identity across apparel, ensuring brand consistency from logo to merchandise.
The second set brings the brand into merchandise, featuring mockups for clothing and footwear.
Apparel Mockups: Includes t-shirt, jacket, shoes, and trousers, each designed to reflect the sharp logo, bold typography, and rugged color palette of the brand.
Tools Used: Illustrator, Photoshop, and premium mockup assets to visualize products realistically.
These materials show how Sherpa Outdoors maintains a cohesive and bold identity across apparel, ensuring brand consistency from logo to merchandise.
Marketing Material & Tags
Marketing Material & Tags
Marketing Material & Tags
The marketing materials for Sherpa Outdoors were crafted to visually extend the brand into real-world applications, focusing on print assets.
Static Poster: Designed in Illustrator, the poster showcases the brand’s jagged mountain-inspired logo, bold typography, and cohesive color palette to reflect the rugged, high-altitude tone of Sherpa Outdoors.
Clothing Tags: Custom-designed tags created to align with the apparel and brand identity, carrying the bold, adventurous aesthetic into retail-ready products.
Tools Used: Illustrator, Photoshop, and premium mockups to visualize real-world application.
This set demonstrates how the Sherpa Outdoors brand translates effectively into print and small-format materials while maintaining consistency and visual impact.
The marketing materials for Sherpa Outdoors were crafted to visually extend the brand into real-world applications, focusing on print assets.
Static Poster: Designed in Illustrator, the poster showcases the brand’s jagged mountain-inspired logo, bold typography, and cohesive color palette to reflect the rugged, high-altitude tone of Sherpa Outdoors.
Clothing Tags: Custom-designed tags created to align with the apparel and brand identity, carrying the bold, adventurous aesthetic into retail-ready products.
Tools Used: Illustrator, Photoshop, and premium mockups to visualize real-world application.
This set demonstrates how the Sherpa Outdoors brand translates effectively into print and small-format materials while maintaining consistency and visual impact.
The marketing materials for Sherpa Outdoors were crafted to visually extend the brand into real-world applications, focusing on print assets.
Static Poster: Designed in Illustrator, the poster showcases the brand’s jagged mountain-inspired logo, bold typography, and cohesive color palette to reflect the rugged, high-altitude tone of Sherpa Outdoors.
Clothing Tags: Custom-designed tags created to align with the apparel and brand identity, carrying the bold, adventurous aesthetic into retail-ready products.
Tools Used: Illustrator, Photoshop, and premium mockups to visualize real-world application.
This set demonstrates how the Sherpa Outdoors brand translates effectively into print and small-format materials while maintaining consistency and visual impact.
