Gathergram (Internship)
Gathergram (Internship)
During the span of my internship, my main responsibility was creating a product demo video that effectively presented the app's main features to potential clientele. I was also tasked with making a few social media posters during my initial internship challenge.All rights to the posters and media created are reserved by Gathergram.app.
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CLIENT
Gathergram.inc
CLIENT
Gathergram.inc
CLIENT
Gathergram.inc
Role
Motion graphic Designer /Designer
Role
Motion graphic Designer /Designer
Role
Motion graphic Designer /Designer
Product Demo Video
Product Demo Video
Product Demo Video
All rights to the posters and media created are reserved by Gathergram.app.
Project Introduction and Workflow
During my internship at Gathergram, I was tasked with creating a comprehensive product demo video showcasing the app’s key features. The process began with deep collaboration with the UX/UI design team, who had developed wireframes, prototypes, and a full UX/UI kit—all aligned with Gathergram’s branding guidelines in Figma.
My first step was to carefully export all relevant assets from Figma, including icons, logos, and UI elements, and then bring these into Adobe XD to set up the animation-friendly layouts. From there, I imported everything into After Effects, where the real creative work began. I had to craft original animations and footage using the provided assets, ensuring each element adhered strictly to the branding guidelines.
This meant:
Designing and animating custom transitions and effects using the app’s UI kit
Creating unique motion assets while maintaining a consistent visual language
Incorporating the Gathergram logo and branding colors throughout the video
Building scenes that translated the static wireframes and prototypes into dynamic, engaging motion content
Ensuring seamless integration between UX/UI design and animation to create a polished final video
Because this was a large-scale project spanning a significant amount of time, attention to detail was paramount. The challenge lay not just in animating, but in preserving the user experience essence through motion, making the app feel intuitive and exciting for potential users.
The Key features highlighted include:
Cash Gift Giving: Allowing guests to send monetary gifts seamlessly within the app.
AI-Powered Wishes & Messages: Intelligent, personalized messaging tools powered by AI to create meaningful, heartfelt communications.
AI Tagging: Automated tagging for photos and content, enhancing user interaction and organization.
Photo Sharing: Enabling wedding attendees to upload and share photos within the app’s community.
Love Story Sharing: Couples can narrate and share their unique love story as part of the app experience.
Digital Guestbook: A modern, interactive alternative to traditional guestbooks for collecting memories and messages.
Wedding Trivia: A fun trivia feature designed to entertain guests during the wedding event.
All rights to the posters and media created are reserved by Gathergram.app.
Project Introduction and Workflow
During my internship at Gathergram, I was tasked with creating a comprehensive product demo video showcasing the app’s key features. The process began with deep collaboration with the UX/UI design team, who had developed wireframes, prototypes, and a full UX/UI kit—all aligned with Gathergram’s branding guidelines in Figma.
My first step was to carefully export all relevant assets from Figma, including icons, logos, and UI elements, and then bring these into Adobe XD to set up the animation-friendly layouts. From there, I imported everything into After Effects, where the real creative work began. I had to craft original animations and footage using the provided assets, ensuring each element adhered strictly to the branding guidelines.
This meant:
Designing and animating custom transitions and effects using the app’s UI kit
Creating unique motion assets while maintaining a consistent visual language
Incorporating the Gathergram logo and branding colors throughout the video
Building scenes that translated the static wireframes and prototypes into dynamic, engaging motion content
Ensuring seamless integration between UX/UI design and animation to create a polished final video
Because this was a large-scale project spanning a significant amount of time, attention to detail was paramount. The challenge lay not just in animating, but in preserving the user experience essence through motion, making the app feel intuitive and exciting for potential users.
The Key features highlighted include:
Cash Gift Giving: Allowing guests to send monetary gifts seamlessly within the app.
AI-Powered Wishes & Messages: Intelligent, personalized messaging tools powered by AI to create meaningful, heartfelt communications.
AI Tagging: Automated tagging for photos and content, enhancing user interaction and organization.
Photo Sharing: Enabling wedding attendees to upload and share photos within the app’s community.
Love Story Sharing: Couples can narrate and share their unique love story as part of the app experience.
Digital Guestbook: A modern, interactive alternative to traditional guestbooks for collecting memories and messages.
Wedding Trivia: A fun trivia feature designed to entertain guests during the wedding event.
All rights to the posters and media created are reserved by Gathergram.app.
Project Introduction and Workflow
During my internship at Gathergram, I was tasked with creating a comprehensive product demo video showcasing the app’s key features. The process began with deep collaboration with the UX/UI design team, who had developed wireframes, prototypes, and a full UX/UI kit—all aligned with Gathergram’s branding guidelines in Figma.
My first step was to carefully export all relevant assets from Figma, including icons, logos, and UI elements, and then bring these into Adobe XD to set up the animation-friendly layouts. From there, I imported everything into After Effects, where the real creative work began. I had to craft original animations and footage using the provided assets, ensuring each element adhered strictly to the branding guidelines.
This meant:
Designing and animating custom transitions and effects using the app’s UI kit
Creating unique motion assets while maintaining a consistent visual language
Incorporating the Gathergram logo and branding colors throughout the video
Building scenes that translated the static wireframes and prototypes into dynamic, engaging motion content
Ensuring seamless integration between UX/UI design and animation to create a polished final video
Because this was a large-scale project spanning a significant amount of time, attention to detail was paramount. The challenge lay not just in animating, but in preserving the user experience essence through motion, making the app feel intuitive and exciting for potential users.
The Key features highlighted include:
Cash Gift Giving: Allowing guests to send monetary gifts seamlessly within the app.
AI-Powered Wishes & Messages: Intelligent, personalized messaging tools powered by AI to create meaningful, heartfelt communications.
AI Tagging: Automated tagging for photos and content, enhancing user interaction and organization.
Photo Sharing: Enabling wedding attendees to upload and share photos within the app’s community.
Love Story Sharing: Couples can narrate and share their unique love story as part of the app experience.
Digital Guestbook: A modern, interactive alternative to traditional guestbooks for collecting memories and messages.
Wedding Trivia: A fun trivia feature designed to entertain guests during the wedding event.
The deliverable
The deliverable
The deliverable
The final deliverable was a polished product demo video that effectively showcased Gathergram’s core features, designed to grab and hold user attention while clearly communicating the app’s value proposition.
The biggest challenge was structuring the video to prioritize these features in a way that aligned with what users would find most important and engaging. I focused on pacing, visual hierarchy, and graphic clarity to maintain viewer interest throughout, balancing feature depth with simplicity to avoid overwhelming the audience. The final product not only demonstrated the app’s technical capabilities but also reinforced Gathergram’s brand identity and user-centric design approach.
The final deliverable was a polished product demo video that effectively showcased Gathergram’s core features, designed to grab and hold user attention while clearly communicating the app’s value proposition.
The biggest challenge was structuring the video to prioritize these features in a way that aligned with what users would find most important and engaging. I focused on pacing, visual hierarchy, and graphic clarity to maintain viewer interest throughout, balancing feature depth with simplicity to avoid overwhelming the audience. The final product not only demonstrated the app’s technical capabilities but also reinforced Gathergram’s brand identity and user-centric design approach.
The final deliverable was a polished product demo video that effectively showcased Gathergram’s core features, designed to grab and hold user attention while clearly communicating the app’s value proposition.
The biggest challenge was structuring the video to prioritize these features in a way that aligned with what users would find most important and engaging. I focused on pacing, visual hierarchy, and graphic clarity to maintain viewer interest throughout, balancing feature depth with simplicity to avoid overwhelming the audience. The final product not only demonstrated the app’s technical capabilities but also reinforced Gathergram’s brand identity and user-centric design approach.
Marketing Material
Marketing Material
Marketing Material
The first poster campaign, showcased a bubbly, cheerful design that encourages wedding guests to share love and meaningful wishes through Gathergram without hesitation. The poster’s visuals feature stars, hearts, and playful elements to evoke warmth and positivity. I designed all assets from scratch in Adobe Illustrator, carefully crafting the icons and decorative shapes to match Gathergram’s lively and approachable brand personality. Photos and supplementary visuals were sourced from free stock websites and integrated seamlessly. The design focuses on making the messaging inviting and fun, motivating guests to engage with the app’s wish-sharing feature.
Design process highlights:
Created custom icons and decorative elements in Illustrator
Followed Gathergram’s branding guidelines for color, typography, and style
Incorporated stock photos to add context and warmth
The first poster campaign, showcased a bubbly, cheerful design that encourages wedding guests to share love and meaningful wishes through Gathergram without hesitation. The poster’s visuals feature stars, hearts, and playful elements to evoke warmth and positivity. I designed all assets from scratch in Adobe Illustrator, carefully crafting the icons and decorative shapes to match Gathergram’s lively and approachable brand personality. Photos and supplementary visuals were sourced from free stock websites and integrated seamlessly. The design focuses on making the messaging inviting and fun, motivating guests to engage with the app’s wish-sharing feature.
Design process highlights:
Created custom icons and decorative elements in Illustrator
Followed Gathergram’s branding guidelines for color, typography, and style
Incorporated stock photos to add context and warmth
The first poster campaign, showcased a bubbly, cheerful design that encourages wedding guests to share love and meaningful wishes through Gathergram without hesitation. The poster’s visuals feature stars, hearts, and playful elements to evoke warmth and positivity. I designed all assets from scratch in Adobe Illustrator, carefully crafting the icons and decorative shapes to match Gathergram’s lively and approachable brand personality. Photos and supplementary visuals were sourced from free stock websites and integrated seamlessly. The design focuses on making the messaging inviting and fun, motivating guests to engage with the app’s wish-sharing feature.
Design process highlights:
Created custom icons and decorative elements in Illustrator
Followed Gathergram’s branding guidelines for color, typography, and style
Incorporated stock photos to add context and warmth
New Campaign
New Campaign
New Campaign
The second set of posters promotes Gathergram’s photo sharing capabilities, highlighting the convenience of keeping all wedding photos and videos organized in one place. The design is clean and modern, emphasizing ease of use and the emotional value of preserving memories. Key messaging includes “No more chasing down family photos” and “Lost wedding photos? Never again,” aiming to connect with guests’ desire to relive special moments effortlessly. As with the first campaign, all graphic elements were designed in Illustrator, and stock photos were carefully selected to complement the branding and message. The posters adhere strictly to Gathergram’s visual identity to maintain consistency across campaigns.
Design process highlights:
Developed clean, modern vector assets aligned with the app’s branding
Selected relevant stock images to visually reinforce messaging
Ensured consistent typography, color palette, and layout throughout
The second set of posters promotes Gathergram’s photo sharing capabilities, highlighting the convenience of keeping all wedding photos and videos organized in one place. The design is clean and modern, emphasizing ease of use and the emotional value of preserving memories. Key messaging includes “No more chasing down family photos” and “Lost wedding photos? Never again,” aiming to connect with guests’ desire to relive special moments effortlessly. As with the first campaign, all graphic elements were designed in Illustrator, and stock photos were carefully selected to complement the branding and message. The posters adhere strictly to Gathergram’s visual identity to maintain consistency across campaigns.
Design process highlights:
Developed clean, modern vector assets aligned with the app’s branding
Selected relevant stock images to visually reinforce messaging
Ensured consistent typography, color palette, and layout throughout
The second set of posters promotes Gathergram’s photo sharing capabilities, highlighting the convenience of keeping all wedding photos and videos organized in one place. The design is clean and modern, emphasizing ease of use and the emotional value of preserving memories. Key messaging includes “No more chasing down family photos” and “Lost wedding photos? Never again,” aiming to connect with guests’ desire to relive special moments effortlessly. As with the first campaign, all graphic elements were designed in Illustrator, and stock photos were carefully selected to complement the branding and message. The posters adhere strictly to Gathergram’s visual identity to maintain consistency across campaigns.
Design process highlights:
Developed clean, modern vector assets aligned with the app’s branding
Selected relevant stock images to visually reinforce messaging
Ensured consistent typography, color palette, and layout throughout
